Ford Rises to Top of Consumer
Reports Brand Survey
Ford Motor Co. matched
Toyota Motor Corp. as the most favorably viewed auto brand by U.S.
consumers in a survey released today by Consumer Reports magazine.
Ford has climbed 35 percentage points in the last two years,
while Toyota has fallen 46 points, leaving the automakers ?in a
statistical dead heat,? the Yonkers, New York-based consumer magazine
Toyota declined as it recalled more than 8 million
vehicles worldwide during the past two years. Ford, the only major U.S.
automaker to avoid bankruptcy, improved its reputation for safety,
quality and value, the magazine said.
?Ford built on the
momentum seen in last year?s study, likely the result of a model lineup
with improving performance, reliability and styling,? Consumer Reports
said in a statement today. ?The massive recalls announced by Toyota
earlier this year contributed to the tarnishing of its public image as
measured by the poll.? Click Here To Read The Full